For the Love of Hospitality, and People…
“We are a hotel investment company focused on acquiring distressed assets and repositioning them under our proprietary brand, Slumber and Dough®, a boutique hotel brand for select-service hotels that has real meaning for the consumer.”
—Chris Kilcullen, Founder, Cleer Capital / Slumber and Dough®
Cleer Capital is a hotel investment firm specializing in acquiring traditional select-service properties that are losing their franchises. We purchase these hotels at a discount relative to replacement costs and renovate them to offer exceptional accommodations and meaningful guest experiences.
Slumber and Dough® will be soft-branded under a national flag for distribution and marketing, strategically positioned in the upper-midscale segment. S&D is designed to fill a vacancy beneath upscale boutique soft brands like Tribute and Tapestry.
Our investment model is straightforward, featuring simple fee structures designed to expedite the return of capital to our shareholders. This approach enables us to secure capital partners and scale rapidly. With well-located properties such as Courtyards, Hamptons, and Holiday Inn Express brands, The wave of expiring franchises creates a wealth of opportunities for our brand.
While the industry boasts hundreds of hotel brands, the vast majority are positioned in the economy segment or affiliated with third-tier franchise companies that are meaningless to consumers and add little value for developers.
Our primary transactions will focus on interstate locations with strong fundamentals and growing demand generators. With 30 years of underwriting experience, we target markets with robust job growth and consistent demand drivers such as universities, and hospitals, identifying strategic hotel assets within these areas.
We will focus on select-service properties that are three stories or higher and are at risk of losing their franchise, often leading them to become economy brands. These properties, despite their solid construction and strategic locations, can be acquired at a discount relative to replacement costs. This approach allows us to reposition these assets, unlock their potential value, and transform them into attractive, competitive properties.
