Slumber & Dough® is a boutique hotel brand with meaning - featuring exceptional rooms and freshly baked breakfast made in front of you.
Today, the hotel industry offers few viable solutions for property owners nearing the end of institutional franchise agreements. This pivotal moment often leads to a downgrade to an economy brand, resulting in a 30-40% decline in valuation. Our strategy is to acquire and renovate these properties, adding value for guests, staff, communities, and shareholders.
Slumber and Dough® is our proprietary boutique brand, encompassing two complementary business units. Slumber features plush, high-quality hotel rooms that compete with those of any national brand. Dough and Company delights guests with scratch-made cinnamon rolls, fluffy biscuits, and a signature Biscuit Bar—an experience that engages the senses and creates a lasting impression.
Behind the scenes, our menu is designed to be scalable, offering items that can be delivered beyond the hotel through our in-house sales and marketing teams as well as third-party delivery platforms. This strategy not only retains our hotel guests but leverages a kitchen optimized for delivery, capitalizing on the significant impact that delivery services have made on the restaurant industry.
The Gift of Hospitality
The hotel industry can be challenging but also offers a highly rewarding career. The industry, however, currently faces an alarming 73% employee turnover rate. We are committed to being intentional about retention by creating a successful, fulfilling workplace that gives our people a sense of purpose and a path to a career. If we want our guests to have an exceptional experience, it must begin with our team.
Our primary goal is to treat our staff as individuals, showing them dignity and respect, so they, in turn, provide outstanding service to our guests. It may sound simple, but happy employees truly do create happy customers. According to a report by the Harvard Business Review, 54% of employees do not feel valued, and 51% lack a sense of belonging.
This philosophy is not just a statement but the core of our training program, which will pay dividends through lower turnover and a positive, engaged workforce.
Designed for Delivery
While we believe our breakfast offerings will be a distinct differentiator for hotel guests, delivery will be at the core of our food business. Our sales team will use hand-crafted cinnamon rolls and a variety of creative breakfast sandwiches as our signature items to attract hotel contracts, while also targeting off-site catered breakfasts and lunches for meetings. By leveraging third-party delivery platforms like DoorDash, we will transform breakfast from an operational expense into a revenue-generating opportunity under our secondary brand, Dough and Company.
Much like Chick-fil-A, which has successfully doubled its revenue outside of its restaurants, and Crumbl, which has tapped into the gift category with its cookies, we anticipate Dough and Company to become a standalone revenue stream that contributes incremental NOI to our business.
To extend our catering reach, we will offer simple, mouth-watering sliders made with house-made sourdough and fresh, fun salads, using our delivery partners to act as room service for surrounding hotels, apartments, and residences.
