Slumber & Dough® is a unique boutique hotel brand offering exceptional guest rooms and a freshly baked breakfast experience that delights the senses—guests can see, smell, and taste the difference. Our concept blends high-quality accommodations with a signature bakery that brings warmth and indulgence to every stay.
The Opportunity: Solving a Major Hotel Industry Challenge
Many hotel owners face a critical decision as their institutional franchise agreements approach expiration. Their options are limited—either downgrade to an economy brand, sacrificing 30-40% of their property value, or affiliate with several meaningless brands and fight for share with rate. Cleer Capital offers a better solution.
We acquire, renovate, and reposition these properties under our proprietary boutique brand—Slumber and Dough®—delivering exceptional guest experiences, stronger financial performance, and increased property valuations.
Slumber and Dough®: A Dual-Concept Brand Built for Profitability
Slumber – A boutique hotel experience that rivals top national brands, offering plush, high-quality rooms that command premium rates.
Dough & Company – A scratch-made bakery and café featuring cinnamon rolls, fluffy biscuits, and a signature Biscuit Bar. Guests enjoy a multi-sensory experience, designed to drive both brand loyalty and higher RevPAR.
💡 Think: The of an elevated Panera, with the efficiency of Jersey Mike’s, and the warmth of a boutique hotel—all in one seamless experience.
The average sandwich shop generates $1.2-$1.4mm in annual revenue, primarily at lunch while Select Service hotels sit empty…..
Designed for Delivery
While our breakfast offerings will undoubtedly be a standout differentiator for hotel guests, the key to the growth of our food business lies in delivery. By combining hand-crafted cinnamon rolls and creative breakfast sandwiches with creative lunch offerings we are targeting off-site catering for corporate meetings for a dynamic revenue opportunity.
Our sales team will actively target surrounding businesses and demand generators for hotel guests while also, leveraging our signature offerings to create a competitive edge. Additionally, third-party delivery platforms like DoorDash will help us transform breakfast from a mere operational expense into a profitable revenue stream under our secondary brand, Dough and Company.
A Scalable Brand Built for Expansion
Drawing inspiration from industry leaders like Chick-fil-A, Jersey Mike’s, and Crumbl, who have successfully expanded their reach beyond their original business models, we envision Dough and Company as a standalone revenue stream—one that not only generates income but also contributes incremental NOI to our bottom line.
Evening Offerings: A Room Service Alternative
In the evening, we will expand our menu to include mouth-watering sliders, made with house-made sourdough, and vibrant salads. Through delivery platforms, we aim to serve as a room service alternative for nearby hotels, apartments, and residences, offering convenience and additional revenue opportunities for both guests and the surrounding community.
